Brew Shockalaka Affiliate Resource Hub
Active Campaign
Brew Shockalaka

Affiliate Resource Hub

Everything the Brew Crew needs to create compliant, on-brand content. Assets, guidelines, sample posts, and compliance rules — all in one place.

Our message Sample content The story Identity & branding Photography & imagery Video & footage Hashtags & mentions Do's & don'ts FTC compliance FAQ Contact

Affiliate Resource Hub

This is your go-to for everything you need to create on-brand, compliant content for Brew Shockalaka. Approved assets, key messaging, hashtags, compliance rules, and creative inspiration — all in one place.

Bookmark this page and check back before every post.

Before You Post
✓ Review the Do's & Don'ts so you know what flies and what doesn't
✓ Grab your hashtags — required tags must be on every post
✓ Read the FTC & Disclosure rules for your platform
✓ Download any logos, cans, or footage you plan to use
✓ Read Our Message so your content matches the Brew Crew vibe

Questions? Scroll to the bottom for support contact info.

Your creator brief is your playbook

Every confirmed affiliate receives a Creator Brief with campaign-specific instructions — what to create, when to post, whether approval is required, and how to submit. Each activation is different, so always follow your brief first.

This page is your shared resource library. Use it alongside your brief to grab approved assets, hashtags, messaging, and compliance guidelines that apply to everyone in the Brew Crew.

Applied & confirmed
Creator Brief received
Create, post & submit per your brief

Don't have your brief yet? Reach out to your campaign manager.

Our Message

What this campaign is about

This is what we stand for and what we're putting into the world. Let it inform your content — don't repeat it, feel it.

The Category We're Creating
Not energy. Not old coffee. Something new. We're pioneering Nootropic RTD Coffee — the only zero-sugar, flavor-forward canned coffee (and tea) built for mental performance. We're not selling a drink, we're building a lifestyle. Coffee, evolved.
Primary · The Energy Drink Generation

Grew up on Celsius and Bang. Never gave coffee a real shot. We're their first — speaking their language: performance, bold flavor, culture, zero compromise.

"This hits different. Like, actually different."

Secondary · 26–49 · The Lapsed Coffee Drinker

Loved coffee once. Drifted away when it couldn't match the kick, flavor variety, or health standards they started caring about. We bring them back — upgraded.

"I forgot coffee could actually taste this good."

vs. Traditional Canned Coffee
  • Nootropics for cognitive performance — they don't have any
  • Zero sugar — they usually carry 20–30g per can
  • Electrolytes for hydration — they actively dehydrate
  • Bold, decadent flavors — not just black or basic latte
  • A new drink category — not another can on the shelf
vs. Energy Drinks
  • Real coffee base — not synthetic caffeine compounds
  • Nootropics for brain performance — not just a temporary buzz
  • Smoother energy curve — no spike, no inevitable crash

The vibe

Bold & direct. Culturally fluent. Confidently weird. Hype but real. Community-first. Think Liquid Death's attitude, applied to coffee. Brew Shockalaka's vibe is high-energy and unmistakably real: a gym bag by the door, a golf cart mid-round, a desk at 7am, someone cracking a can because the day demands it.

You're the creative. We're giving you the message and the mood — how you bring it to life is up to you.

✓ Sound Like
  • Bold & direct
  • Culturally fluent
  • Confidently weird
  • Hype but real
  • Community-first
✗ Never Like
  • Corporate wellness
  • Preachy or clinical
  • Generic gym bro
  • Old coffee ads
  • Trying too hard
Inspiration

Sample posts & top performers

See what's working. These posts hit the brief and drove results. Use them as inspiration, not a script.

Instagram
@brewshockalaka
This reel worked by blending holiday humor with Brew Shockalaka's "Freedom Fuel" identity.
Instagram
@ciklebodybuilding
This post worked by showing Brew Shockalaka as real, everyday energy that fits your life — not the other way around.
Instagram
@_sydneydaniel
This post worked by highlighting Brew Shockalaka's grab‑and‑go convenience with zero sugar, making it feel both easy and healthy.
TikTok
@kalebsworldsa
This post worked by using an authentic first‑time review to highlight Brew Shockalaka's zero sugar and clean energy benefits in a relatable, shareable way.
Background

The story

Know what you're talking about so your content sounds informed, not scripted.

Brew Shockalaka™

Brew Shockalaka makes zero-sugar, nootropic-powered coffee and tea — brewed from 100% Colombian coffee beans and blended with L-theanine, CognatiQ®, hydration, and prebiotics for clean, focused energy without the crash. The brand is building a fun, active community around the OGs of energy: coffee and tea.

Your content should speak to busy parents, office professionals, students, and fitness enthusiasts who want real performance and an unrivaled taste experience — without the sugar, the jitters, or the crash.

Zero
Sugar Added
3
Flavors + Variety Pack
100%
Colombian Coffee Beans
Official Website & Social Accounts
Get familiar with the official presence before you post. These are the accounts to follow and reference in your content.
Identity & Branding

Logos & official assets

Approved logos, marks, color palette, and style guidelines. Use only these assets — do not alter, recolor, or distort.

Brew Shockalaka logo - white text, transparent
Logo — Dark Backgrounds (Transparent)
PNG · 2100×2100
↓ Download
Brew Shockalaka logo - white text on black
Logo — Black Background
JPG · 2100×2100
↓ Download
Brew Shockalaka logo - black text on white
Logo — White Background
JPG · 2100×2100
↓ Download
Brew Shockalaka logo - black text, transparent
Logo — Light Backgrounds (Transparent)
PNG · 2100×2100
↓ Download
Photography & Imagery

Approved photography

Hi-res images approved for use in your content. Download individually or grab the full library as a zip.

Brew Shockalaka can lineup backstage
Backstage Lineup — Cafe Mocha, Salted Caramel, Maple Cinnamon Donut
WEBP · 1400×657
↓ Download
Brew Shockalaka Salted Caramel flavor shot
Salted Caramel — Flavor Shot
WEBP · 1600×1600
↓ Download
Brew Shockalaka Maple Cinnamon Donut flavor shot
Maple Cinnamon Donut — Flavor Shot
WEBP · 2000×2000
↓ Download
Brew Shockalaka Cafe Mocha flavor shot
Cafe Mocha — Flavor Shot
WEBP · 1600×1600
↓ Download
Video & Footage

Video assets

Official footage, clips, trailers, and behind-the-scenes content. Use in Reels, TikToks, and YouTube content.

Studio Hold Shot — Maple Cinnamon Donut
MOV · 2560×1440 · 9s
↓ Download
Cafe Mocha — Coffee Bean Burst
MOV · 2560×1440 · 3s
↓ Download
Salted Caramel — Can Crack, Studio
MOV · 2560×1440 · 10s
↓ Download
Hashtags & Mentions

Tags, hashtags & mentions

Copy and paste. Required tags must be included on every post. Your Creator Brief will specify which platforms to post on — use the tags that apply to that platform.

Required Hashtags — Use on every post
#ad ⎘ #BrewShockalaka⎘ #BrewCrew⎘ #BrewCrewElite ⎘
Recommended Hashtags — Use where relevant
#CoffeeEvolved⎘ #ZeroSugar⎘ #BrewCrew⎘
Banned Hashtags — Never use
#detox⎘ #weightloss ⎘
Official Mentions — Tag or collaborate with these accounts

Tag, mention, or use the collaboration/partnership feature with these official accounts when posting. Only tag accounts on the platform you're posting to.

Instagram
@brewshockalaka
TikTok
@brewshockalaka
Content Guidelines

Do's & don'ts

Follow these rules on every piece of content. Non-compliance may result in content removal or program termination.

Your content may be amplified

Content you create as part of this campaign may be boosted, repurposed, or used in paid media by the brand or our team. That means your content must be 100% clear of any third-party trademarks, copyrighted material, or intellectual property you don't have rights to.

This includes logos, brand names, signage, music, sound effects, artwork, TV screens, product packaging, and any other visible or audible content owned by someone else. If it's not from the approved assets on this page or something you personally created, don't include it.

Why this matters: Paid media with third-party IP can result in ad rejection, legal action, and campaign removal. Keep your content clean so we can amplify it.

One more thing: If your content is selected for boosting, your brief may ask you to authorize it through your platform's partnership tools (like TikTok's Spark Ads code or Meta's partnership toggle). It takes about a minute and your brief will walk you through it.

✓ Do
  • Share your genuine personal experience or reaction
  • Use only approved assets from this page or content you personally created
  • Include required hashtags and FTC disclosure
  • Tag the official social accounts
  • Keep content family-friendly and brand-safe
  • Show authentic, real-life context
  • Use your natural voice — don't sound scripted
  • Film in clean environments free of third-party logos, signage, and branding
✗ Don't
  • Make unapproved claims or guarantees
  • Make medical, health, or cognitive-performance claims (e.g. "cures," "treats," or guaranteed focus/energy results)
  • Mention competing brands, properties, or products by name
  • Share unreleased or embargoed content
  • Use any music, sounds, or audio you don't have rights to — including trending sounds
  • Show third-party logos, trademarks, product packaging, or signage in your content
  • Alter logos, key art, or official assets
  • Post content that is off-brand or not brand-safe
  • Use AI-generated faces or deepfake-style content
  • Include artwork, TV/movie clips, or any copyrighted material owned by others
Compliance

FTC & disclosure requirements

Federal law requires clear disclosure on all sponsored content. These rules are non-negotiable — and they protect you as much as us.

The Basics — Know These Cold
Free stuff counts as pay

Free product, gifted items, trips, meals, tickets, and affiliate commissions all count as a "material connection." If you received anything of value, you must disclose.

Placement matters

Disclosure goes in the first two lines of your caption — before the "more" cutoff. Not at the end. Not buried in hashtags. In video, say it out loud early on.

The stakes are real

FTC penalties can exceed $50,000 per violation — and both the creator and the brand can be held liable. One skipped disclosure puts everyone at risk.

✓ Words That Count
#ad Sponsored Paid partnership Sponsored by [Brand] Gifted
✗ Words That Don't
#sp #spon #collab ambassador partner "thanks for the goodies"
☕

Nootropic & supplement claims

Brew Shockalaka is a functional beverage with active ingredients. That means extra care is required beyond standard FTC disclosure.

  • Never claim the product cures, treats, diagnoses, or prevents any disease or condition.
  • Don't guarantee specific cognitive, energy, weight-loss, or health outcomes — results vary person to person.
  • Stick to approved language, e.g. "may help support focus" — not "will make you smarter" or "eliminates brain fog."
  • These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease — include this if you reference health or focus benefits.

When in doubt, describe your own experience ("I felt more focused after my morning can") instead of making a claim about what the product does for everyone.

Support

Frequently asked questions

Common questions about the product, program, and content requirements.

Do I need to disclose that my post is sponsored?
Yes — always. FTC guidelines require clear and conspicuous disclosure on all paid posts. Include #ad in your caption (not in comments, not buried in hashtags). See the Compliance section above for platform-specific requirements.
Can I put the message in my own words?
Yes — that's the point. Share your genuine experience in your own voice. Just stay aligned with Our Message and never make claims that aren't approved — especially cognitive, health, or energy claims, or anything that could mislead. See Nootropic & Supplement Claims above.
Can I use official music or audio in my content?
Only use audio you have the rights to, or platform-provided trending sounds you're cleared to use. Do not use copyrighted music unless explicitly approved by the campaign team.
What if my followers ask questions I can't answer?
Check the Background section for general info. For anything beyond that — availability, ingredients, specifics — reach out to the contact below and we'll get you the answer to relay.
Can I repurpose my content across multiple platforms?
Yes, in most cases. Just make sure each version meets that platform's specific disclosure and format requirements. Check the FTC section above and your Creator Brief for details.
Contact

Need help?

Reach out with asset requests, content questions, or approval needs.

Campaign Manager
Sherry
Email
[email protected]
Response Time
Within 24 hours

2026 Brew Shockalaka™. All rights reserved.
This Affiliate Resource Hub is the official affiliate program page of Brew Shockalaka™. Participation in this affiliate program is subject to the Affiliate Terms & Conditions
Assets on this page are proprietary and licensed exclusively for approved affiliate use.

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